Cargo Marketing for the 21st Century

Cargo Marketing for the 21st Century

Stay ahead of the competition!

How You Will Benefit
Understand the sources of demand for air cargo
Know what your customers’ needs really are – and how to position air cargo solutions to meet those needs
Discover how to effectively segment your target markets
Exceed your customers' expectations with product innovation, product quality and efficient distribution
Develop creative and cost-effective marketing strategies


Designed for
Recently appointed marketing managers
Sales managers
Marketing officers
Market coordinators
Route development managers
Customer programme controllers


Course Content
Conducting marketing audits of your own organisation, the competition and your customers
Trade patterns & the macroeconomic environment, modal split, the air cargo value chain
Learning from other business models
Efficient market segmentation and SWOT analysis
Brand values
Designing products and services to satisfy the needs of your target audiences
Customer acquisition and retention – Customer eXperience Management
Pricing for value
Advantages and disadvantages of different distribution channels – understanding the role of intermediaries
Selecting the most efficient and effective promotional strategy – integrated marketing
Developing and implementing your annual marketing plan
Setting up control procedures to monitor implementation of the marketing plan and results in each target market segment
Navigating current and future legal issues in air cargo

Get trained at the comfort of home/office to start and manage your Travel Agency business.

We assist you to acquire IATA license for Travel Agency

We can also assist you to Buy or Sell an existing IATA license for Travel Agency business


DHAEWOOD AVIATION BUSINESS SCHOOL,
30,LAGOS-ABEOKUTA EXP.,CEMENT B/STOP,
IKEJA,LAGOS 2348026272323,2348035050692,2348075726805,2347025016495



AVIATION INTERNATIONAL PROFESSIONAL EXAMS & CERTIFICATION COURSES/PROGRAMS,RECOGNISED BY ALL AIRLINES WORLDWIDE,WITH ANY OF THESE CERTIFICATION YOU ARE SURE TO GET AIRLINES JOBS FAST.*Airline Cabin Crew Training,Airline Call Center Training,Airline Customer Service,Airline Finance and Accounting Management,Airline Marketing,Airline Revenue Management,Airport Customer Service,Airport Operations,Cargo Customer Service,Cargo Marketing,Introduction to Air Transportation,Introduction to the Airline Industry,IATA Global Distribution Systems Fares and Ticketing Course,IATA Travel and Tourism Training-Travel Agents'Marketing Course,IATA Travel and Tourism Training Programme-Level 3:Stepping into Management, ,IATA/UFTAA Travel and Tourism Training Programme-Level 1:Foundation. DHAEWOOD AVIATION BUSINESS SCHOOL,30 LAGOS-ABEOKUTA EXP.CEMENT B/STOP, IKEJA LAGOS. 08026272323,08035050692,08075726805 ,
IATA/UFTAA Travel and Tourism Training Programme-Level 2:Consultant,IATA/FIATA Air Cargo Rating,IATA/FIATA Cargo English,IATA/FIATA Cargo Introductory Course,IATA/FIATA Dangerous Goods Regulations (DGR)-Initial,IATA/FIATA Dangerous Goods Regulations (DGR)-Recurrent,Live Animals Regulations(Distance Learning),LOCAL CERTIFICATION COURSES:AIR TRANSPORT ESSENTIALS,AIRLINE COMPUTER RESERVATION SYSTEM,AIR TRANSPORT ESSENTIALS + AIRLINE COMPUTER RESERVATION,AIRLINE TICKETING + AIRLINE COMPUTER RESERVATION,Tourism MANAGEMENT,Hotel Management,Travel Agency Management,Airline Customer Service,AIRLINE CARGO HANDLING & OPERATIONS- Clearing and Forwarding (Freight Forwarding),AIRLINE STUDIES/AVIATION STUDIES/AIR TRANSPORT STUDIES,SHIPPING,PORTS & MARITIME STUDIES, Shipping/Export Management,Transport Management (SELF STUDY),CABIN CREW (AIR HOSTESS),DHAEWOOD DIPLOMA IN CABIN CREW,PILOTING (THEORETICAL CLASS IN NIGERIA),PILOTING (PRACTICAL FLYING ABROAD),Aeronautical Engineering-Leading to practical training Abroad,Piloting (Ground School)-Leading to flight Training Abroad,Aircraft Maintenance engineering-Leading to practical Training Abroad. 5% DISCOUNT ON ANY FEE, IF YOU ARE PAYING ONCE,2.5% DISCOUNT ON ANY FEE, IF YOU ARE PAYING TWICE within 30 days.